When it comes to stewarding donors, gratitude and feedback are the foundation. Simply put, any stewardship program should, at minimum, provide timely thanks and acknowledgement of a gift, ideally through the same channel the donor used to make the gift. Personalize your communication with the donor’s name at the very least and acknowledge the gift’s purpose and intent.
In whatever way 2018 unfolds, we anticipate a year of change in giving across the board— including the extension of patterns we’ve been observing for the past few years, as well as the continued rise of new trends that emerged in 2017.
This past year, team members from Schultz & Williams attended both the Direct Marketing Association of Washington/Association of Fundraising Professionals’ (DMAW/AFP) Bridge Conference and the Direct Marketing Association Nonprofit Federation’s (DMANF) first Chicago conference.
