I’m new to my role at Schultz & Williams and couldn’t be more thrilled to be part of the team. And while I’m “new” to the company, I’m not new to direct response.
There’s a lot of buzz in the nonprofit world about how to reach new and younger audiences. With an eye on the future of fundraising, everyone is buzzing about the Millennials and whether nonprofits should begin to focus resources on this generation, whose numbers (about 77 million according to the Pew Research Center at The Millennial Count), almost equal the Baby Boomers.
Recently, a team of Schultz & Williams staff attended The Bridge Conference, and were asked to share new ideas to consider