by Samantha Green, Project Manager; Karly Forman, Consultant and S&W Staff | Sep 13, 2019 | Essays & Editorials
Find out how Journey Mapping—an exercise of visualizing the chronology of touchpoints that a constituent has with your organization—can illuminate specifically where, when and how constituents interact with your organization.
by Carla Ricci, Senior Consultant; Garth Allen, Vice President and S&W Staff | Sep 9, 2019 | Essays & Editorials
Mid-level giving is the heart of any organization’s fundraising program, providing critical operating support both short- and long-term. Find out here how to find, engage and solicit mid-level donors and to execute a successful mid-level program for your nonprofit.
by Joe Loria, Digital Manager and S&W Staff | Jun 21, 2019 | Essays & Editorials
The Direct Marketing Association of Washington’s (DMAW) annual Digital Day provided members of our digital team with insights into current trends in the nonprofit digital advocacy and fundraising world!
by Sarah Backenstoe, Account Executive; Danielle Deugo, Senior Account Coordinator; Leah Garden, Account Coordinator and S&W Staff | Jun 6, 2019 | Essays & Editorials
Insights into current trends in the direct response fundraising field were the highlight of the 2019 Direct Marketing Association of Washington’s DM 201 Conference in Philadelphia. Members of our digital and direct mail team share four important strategies for fundraising success.
by L. Scott Schultz, President and S&W Staff | Sep 30, 2015 | Development, Essays & Editorials, Planning
Using these guidelines, nonprofits can attain sustainable—and growing—revenue from individual donors at all levels of giving.