A Great Donor Journey Starts Here
Direct Response Fundraising Results Heightened
At Schultz & Williams, we know that strong direct response fundraising—a mix of data-driven strategies and resonant creative for direct mail, email, social media and telemarketing—is the bedrock of every effective development program. We are here to ensure that our clients navigate challenges with resilience and capitalize on emerging opportunities in an ever-evolving landscape.
We help our clients succeed and are honored to support nonprofits, helping them reach and exceed their direct response fundraising goals. Many S&W clients are enjoying record-setting results, thanks to the power of our smart Direct Response Fundraising solutions.
Acquire and Maintain Donor Support
Donors are the backbone of your organization. They power your work. They are your strongest advocates. They keep your mission going strong. Retaining these donors is priority number one. S&W Direct Response Fundraising is your trusted partner in finding and keeping qualified, committed, passionate donors, and ensuring that all your donors at every level reach their full potential.
Donor Acquisition
You want to acquire a loyal, engaged donor, not just a dollar. We work with you to build your donor file through targeted direct mail and digital acquisition, using analytics, compelling creative, in-depth research and careful list selection.
Donor Appeals and Retention
Customized, personal appeals to donors are the lifeblood of most nonprofits. We help you maximize your connections with donors, inspire them to act, motivate them to renew, and convert your “single-issue” donors into long-term friends. Appeals engage donors and allow them to self-identify as someone who can and will do more for the organization. The pipeline to higher levels of giving begins with donor appeals.
Membership Acquisition & Renewal
S&W works with some of the top aquariums, zoos and membership organizations in the U.S. We help build your grassroots base of support through targeted, customized acquisition and strong renewal programs that combine direct mail and digital.
Stewardship & Cultivation
We all want donors to feel the love they deserve for making the world better. We produce communications that show donors how they make a difference, including welcome packages, print and digital newsletters, and impact reports.
Mid-Level Giving
Mid-level giving clubs of $500 or more are your direct route to deeper donor involvement. Let us help you start or maximize your mid-level program with invitations, experiences and benefits that appeal to your supporters and engage them in your mission.
Sustainer Giving
Sustainer giving programs are more popular (and successful) than ever, because monthly donors provide your organization with steady, reliable income. But sustainers are also unique donors who require a solid strategy for cultivation, stewardship and upgrading once they agree to make a monthly commitment.
Creative that Reflects your Mission
Our award-winning creative teams tell stories about your organization that reach the heart of your supporters and move them to action. No cookie cutter creative here—every campaign is unique to your organization.
Analysis
Successful direct response fundraising relies on deep and thoughtful analysis. At S&W we’re a little obsessed with your data and seek to learn exactly what works for your donors and why, ultimately making your fundraising even better (and more cost effective!)
Sarah Hartke
Vice President of Direct Response Fundraising
“I enjoy the many challenges involved in helping S&W clients achieve organizational goals in an increasingly competitive fundraising environment. At the same time, I am deeply inspired by our clients’ dedication to their missions and the unrelenting generosity of individual donors.”
Link to Bio
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