International Campaign for Tibet

Schultz & Williams (S&W) partnered with the International Campaign for Tibet (ICT) to create a direct response campaign that told the global story of the atrocities that persist in Tibet at the hands of the Chinese government. Through the use of a map, specific and varied examples of oppression were pinpointed across the region and coupled with examples of the critical work completed by ICT–through donor support–to challenge the Chinese government and advocate for the rights of Tibetans. By spotlighting systematic actions taken by the Chinese authorities, S&W visually showed donors the gravity of the situation facing the people of Tibet.

Integrating mail, email and a lightbox, S&W communicated that while the Chinese government attacks the people of Tibet from many angles, the boundless compassion and support of donors pushes through borders and is the critical link to help Tibetans.

Fox Chase Cancer Center

Schultz & Williams (S&W) partners with Fox Chase Cancer Center (FCCC) to create direct response campaigns that advance FCCC’s mission to prevail over cancer. Donor support is critically needed to fund the research, care and patient programs that help extend and save lives. The use of mission-based inserts highlighting research and treatment initiatives, told in layman’s terms, and useful engagement devices like the medical information card, allow FCCC to involve donors beyond the ask for a monetary gift. While storytelling is at the heart of all communications, showing donors the real and direct impact they have on a single cancer patient, these relevant, personal, and cost-effective inserts are boosting response and average gift among active and lapsed donors, and increasing retention rates.

American Prairie Reserve

Schultz & Williams (S&W) partnered with American Prairie Reserve (APR) to create a direct response campaign that spoke to APR’s successes in 2018—thanks to donor support—and the work still left to be done to fulfill its mission in the coming year. Through colorful and striking imagery of the Reserve and compelling storytelling, the campaign moved donors to give generously in order to protect and restore America’s grasslands.

Integrating mail, email and a lightbox, S&W communicated APR’s mission and how they aim to achieve their goals through specific actions—acquiring land, removing obsolete fencing, restoring migration patterns and protecting the ecosystem. The different elements of the campaign shared imagery to invoke a cohesive feeling for the donor, and, at the same time, S&W experimented with email formats and messaging to determine the best strategy for future APR campaigns.

New England Aquarium

Schultz & Williams partners with New England Aquarium (NEAQ) to grow and cultivate a membership base that is fully integrated with their overall fundraising program. Messaging in acquisition and renewals around NEAQ’s conservation mission appropriately balanced with promoting the benefits of membership has been successful at aligning membership with the Aquarium’s broader strategic vision and growing a more robust and sustainable member base. Multichannel outreach that reinforces messaging around the value of membership–shared experiences, inclusivity, connections with the natural world, unique opportunities, and social good—has helped create a cohesive journey for NEAQ’s members and contributed to significant growth in both acquisition and retention.

Integrating mail, email and a lightbox, S&W communicated APR’s mission and how they aim to achieve their goals through specific actions—acquiring land, removing obsolete fencing, restoring migration patterns and protecting the ecosystem. The different elements of the campaign shared imagery to invoke a cohesive feeling for the donor, and, at the same time, S&W experimented with email formats and messaging to determine the best strategy for future APR campaigns.