Sarah Hartke

Vice President


Sarah has spent her 25+ year career working with nonprofit organizations as a client, consultant, and fundraiser. At S&W, she feels privileged to lead a passionate team of experts in direct response fundraising and to serve Schultz & Williams’ client base in nearly every sector of the nonprofit industry.. Sarah enjoys helping her clients meet the  challenges nonprofits face in achieving their program and organizational goals, especially within an increasingly competitive and ever-changing fundraising landscape. She is continually inspired by her clients’ dedication to their missions and the unrelenting generosity of individual donors.

Sarah currently oversees the growing S&W direct response team, comprised of specialists in fundraising strategy, creative, direct mail, digital, analytics, and production, while also serving several client accounts. In addition, she focuses on program assessments and new business development.


Prior Experience

Early in her career, Sarah served many nonprofit organizations working for a direct marketing agency in DC whose clients ranged from small local organizations to large international organizations across a variety of sectors, including animal welfare, social justice, arts and culture, and conservation.

Sarah also spent ten years on the client-side in several roles for World Wildlife Fund in Washington, DC, serving in a variety of capacities from direct response production coordinator to program manager, ultimately directing WWF’s acquisition, renewal, sweepstakes, list strategy, affinity marketing, and calendar and premium programs.

After relocating to Philadelphia, Sarah worked for a small direct marketing agency specializing in fundraising for public television and radio clients. She subsequently spent several years as an independent consultant for a large, national conservation organization, managing their acquisition program, focused specifically on list strategy, implementation, and analysis for their high-volume and very successful membership acquisition program.


Client Experience

  • Cornell Lab of Ornithology
  • Ministry of Caring
  • Archbold Biological Station
  • SSM Health Cardinal Glennon Children’s Hospital Foundation


Bachelor’s Degree in Visual Communications – Trinity University, Washington, DC