What’s Not in the Data

What’s Not in the Data

You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?

Maintaining the Personal Touch

Maintaining the Personal Touch

As your organization moves from a one-person fundraising shop to a large department with several development officers and a robust donor base, how do you maintain personal connections with your donors? Personal touches are critically important in developing long-term,...