by Liz Velardi, Assistant Vice President and S&W Staff | Feb 28, 2019 | Essays & Editorials
You probably already know it’s imperative to record and understand your donors’ transactional data. Data helps you develop a collective understanding of your donor’s behavior, concerns and preferences. Data gives you tangible proof of certain inclinations. It informs personalization and fosters integrated communications. But what about the intangibles?
by S&W Staff | Sep 1, 2012 | Essays & Editorials
As your organization moves from a one-person fundraising shop to a large department with several development officers and a robust donor base, how do you maintain personal connections with your donors? Personal touches are critically important in developing long-term,...
by L. Scott Schultz, President and S&W Staff | Aug 1, 2012 | Essays & Editorials, Development
As you might imagine, over the past 25 years, we have collected hundreds of case statements from organizations across the nation. We have samples of glossy brochures, die-cut folders, simple white papers and spiral bound booklets… each with a story to tell. But...
