Greenwood House, located in Ewing, NJ, is a nursing and rehabilitation center which provides high-quality care and a continuum of services based on Jewish tradition and values to seniors of all faiths and backgrounds. In an effort to meet the changing needs of today’s aging population and to keep up-to-date with current trends and best practices, Greenwood House engaged Schultz & Williams to assist them in completing a $4 million capital campaign, conducting a development audit and preparing a comprehensive development plan to support these important initiatives.
While developing the capital campaign, S&W quickly recognized that, in order to realize success, we needed to complete an evaluation of Greenwood House’s overall development program. As a result, steady progress has been made to strengthen Greenwood’s fundraising efforts. The Board’s development committee was reinvigorated and subcommittees were established—each with a focus on raising funds from a different revenue stream. We defined development roles for Board members and appointed Board leadership to oversee committee work, including appointing committee chairs, defining goals and establishing a clear-cut reporting structure. Our efforts have enabled Greenwood House to raise the funds necessary to support its mission in a dynamic and evolving healthcare environment.
This project was designed to be a six-month interim staffing assignment for Schultz & Williams. Following our early assessment of the Board and its subsequent restructuring to support development activities, our partnership with Greenwood House has been extended to nearly a year. In addition, S&W’s early involvement led to a reorganization of the development department to include annual giving, a major gifts initiative, targeted solicitation/cultivation events, an annual event to introduce young families to Greenwood House, and endowment. This recently revised development structure is also informing an updated job description for a new director of development and marketing, who will be hired later this year.
Our value to Greenwood House has not been limited to the capital campaign. We have laid the foundation for a development program that includes a defined role for the Board, an introduction to diverse constituencies and a supportive structure for instituting new initiatives. We have recently launched the public phase of the campaign and are actively engaging new members of the community in Greenwood’s work. These initiatives, along with the commitment of leadership to complete the campaign, are precisely the ingredients needed to ensure a successful future for Greenwood House.
