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10 Trends in 2021

10 Trends in 2021

by Kelly E. Grattan, Vice President; Theresa Leinker, Vice President; Kristin Serrano, Senior Director, Insight & Experience and S&W Staff | Feb 8, 2021 | News & Updates, Essays & Editorials

We can all agree 2020 was a year like no other—a year in which American philanthropy was tested and came through. With 2020 behind us, we optimistically look to the year ahead at the top trends we believe are worth watching.

Strengthen Donor Relations

Strengthen Donor Relations

by Kristin Serrano, Senior Director, Insight & Experience and S&W Staff | Jul 16, 2020 | News & Updates

S&W Senior Director Kristin Serrano speaks on actions steps you can take to ensure that you are doing everything you can to strengthen donor relationships during uncertain times.

Digital Delivers

Digital Delivers

by Kristin Serrano, Senior Director, Insight & Experience and S&W Staff | Apr 3, 2020 | News & Updates

A healthcare client is challenged when lodging for many of its long-distance outpatients receiving cancer care is closed due to COVID-19. But here’s a success story that proves the value of a rapid response digital fundraising campaign.

2020 ANA DC Nonprofit Conference

2020 ANA DC Nonprofit Conference

by Sarah P. Hartke, Vice President; Kristin Serrano, Senior Director, Insight & Experience; Harmony Tasker-Avalos, Account Executive and S&W Staff | Mar 3, 2020 | Essays & Editorials, News & Updates

Hundreds of fundraising professionals attended the Association of National Advertisers DC Conference in February to learn about the latest trends, innovations, successes and challenges facing today’s nonprofits. Here are our top seven takeaways!

Upgrading Through the Pipeline

Upgrading Through the Pipeline

by Kristin Serrano, Senior Director, Insight & Experience and S&W Staff | Mar 28, 2018 | Essays & Editorials

Why does upgrading deserve our attention? Upgrading is the quickest and most cost-effective path to increasing annual revenue to further an organization’s mission.

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