Data Analytics

Goal-Focused, Customized Insights

Making Data Work for You

Unleash the potential of your donor data to take your development program to the next level. Insights and analysis can help prioritize your organization’s resources to align with your goals and improve fundraising outcomes.

By combining robust data with expert analysts and senior level fundraising strategists, Schultz & Williams goes beyond identifying trends and opportunities. We provide actionable analysis with achievable results.

S&W understands that data analysis doesn’t stand on its own, it requires the insight that is the result of strong and active partnerships with our clients. This personalized approach to data guides our analysis and informs our recommendations.



Analyze your full donor file to understand the health of your program, success of a specific strategy, campaign readiness and more.

Prospect Pipeline Development

Identify and prioritize top prospects across all giving levels with best-in-class Prospect Identification Modeling and Philanthropic Capacity Screening as well as insights from S&W Analytics.

Direct Marketing Insights

Stay informed about every campaign through regular reporting infused with deep, data-driven insights and analysis.

Advanced Audience Analysis

Create unique experiences for donors on your file by segmenting them using personas, engagement history and more.

Case Study

The International Campaign for Tibet, a nonprofit organization that works to promote human rights and democratic freedoms for the people of Tibet, has partnered with S&W since 2012.

Case Study

The Historical Society of Pennsylvania recognized the need to elevate its fundraising and membership operation in order to secure the philanthropic revenue required to meet its ambitious goals. They brought S&W in to create a prospect management plan.


Oakland Zoo

“Our partners at Schultz & Williams have been instrumental in helping us take full advantage of the opportunity to expand our membership base as Oakland Zoo prepared to open its first major new exhibit in 12 years. Their suggestions, guidance, campaign management and post-campaign analysis have been top notch”.

– Sarah Scates, Membership Manager


International Campaign for Tibet

“WAY TO GO TEAM!!! We are most grateful for the hard work everyone at S&W put in to help us exceed our goals, and we’re excited to take this positive momentum into this year’s program! It truly makes an impact on what the ICT programs team can do, and in turn leads to even stronger efforts to SAVE TIBET. Thank you all!”

– Lizzy Ludwig, Deputy Director of Development

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