Schultz & Williams is proud of our work with zoos and aquariums across the country. We are honored to partner with the Woodland Park Zoo, in Seattle, Washington, to help grow a robust base of membership support and advance the Zoo’s conservation mission.
Through this partnership, S&W will provide strategic consulting, planning, and management for the Zoo’s multichannel direct response acquisition, renewals and gift membership campaigns. Aligning the Zoo’s membership marketing with best practices and testing new strategies, our goal is to increase member engagement with the Zoo’s mission while maximizing return on investment to ensure that Woodland Park Zoo’s membership is healthy and sustainable for years to come.
For 35 years, S&W has been working with zoos and aquariums to maximize the value of membership as a critical source of revenue and an important element of the donor pipeline. Our zoo and aquarium consortium benefits our clients through substantial savings on list and production services, as well as access to insights into trends within the sector and benchmarking. While our experience benefits each of our zoo and aquarium clients, our services blend best practices with customized strategies that are informed by each client’s data and unique program goals.
S&W is excited to welcome Woodland Park Zoo to our zoo and aquarium family of partners. We look forward to working together to fulfill the Zoo’s mission to save wildlife and inspire everyone to make conservation a priority in their lives.