Schultz & Williams is proud to announce its partnership with the Museum of Pop Culture (MoPOP) in Seattle. In its third decade, MoPOP is an evolving and innovative cultural institution dedicated to the ideas and risk-taking that fuel contemporary pop culture.

With a mission “to make creative expression a life-changing force by offering experiences that inspire and connect our communities”, MoPOP engages multigenerational audiences through its collections, exhibitions, educational programs and community partnerships. Showcasing iconic pop culture moments from television, film, music, and more in its 140,000 square foot Frank O. Gehry-designed building, MoPOP is a place where artists, audiences, and ideas converge to bring understanding, interpretation, and scholarship to the pop culture of our time.

“MoPOP is a great model for contemporary cultural institutions, offering content that’s relevant, compelling, and taps into the shared experiences that connect us across generations. We’re excited to partner with them to help develop strategies that strengthen their member community and advance MoPOP’s mission. On a personal note, this Gen Xer is stoked to be a part of this awesome project.” – Betsy Murray, S&W Senior Consultant & Direct Response Executive