News & Updates
Direct Response Advice
Be Out There.
Be Sensitive.
Express Your Relevance.
Never Stop Stewarding.
Plan and Prioritize.
2020 Direct Response Marketing
Today, business as usual is impossible to consider, and any sort of new normal seems months or years away. As a result, the organizations our direct response team serves are asking new questions every day about how they should and should not be reaching out to donors and prospects. Here are some solid starting points.
A.I. & Major Gift Fundraising
With the ability to assimilate massive volumes of data and render insightful judgements, artificial intelligence promises one day to be a powerful asset for major gift fundraisers.
Duty with Dignity
The Ministry of Caring in Wilmington, DE, was an honored hero on Good Friday, serving the poor and homeless with dignity and respect.
Building Board Strength
Now is the time to engage your organization’s board more fully than ever. Drawing strength from your board, and, at the same time, strengthening it for beyond the Coronavirus crisis, is key to your organization’s future success.
Client Hero Story!
Mercy Technical High School, the only co-ed Catholic vocational school in the country, conquers incredible challenges bringing the unique hands-on experience of its classes to students from a distance.
Kayla Brown, pictured above, is a Mercy Tech junior in the school’s culinary arts program.
Digital Delivers
A healthcare client is challenged when lodging for many of its long-distance outpatients receiving cancer care is closed due to COVID-19. But here’s a success story that proves the value of a rapid response digital fundraising campaign.
New Partner
Our strategic planning team is pleased to announce its new partnership with Faces & Voices of Recovery.
Advice from the Top
President Scott Schultz shares several ways to make the best of our current fundraising climate. This is a time to take decisive action, advancing your organization’s ability to not only survive this crisis, but to be positioned to achieve success when it subsides.
A First!
Shedd Aquarium gives its penquins a chance to meet their neighbors and explore the aquarium from a visitors point of view.
Intentional Mid-Level Giving
Does your organization realize the full importance of mid-level giving to your fundraising success? Discover the steps you can take to develop the right institutional mindset, and infrastructure around it, to develop and execute an effective mid-level giving program.
Preparing for Election Season
What can fundraisers expect during election season? Should you stay your course or make changes to campaign efforts in fall 2020?
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