Helpful Hints for Identifying Major Gift Donors
One important role of consultants is to bring a fresh perspective to each client. This is especially apparent when consultants act as interim staff for development leadership positions. Two recent staffing assignments helped Schultz & Williams clients identify...
Optimize Your Website Donor Page, Before It’s Too Late
The year is 2045. The scene: a utopian nonprofit future where close to 100% of households are direct mail responsive, and #GivingTuesday has laid waste to both Black Friday and Cyber Monday. The Sample family at 123 Test Street has received your year-end appeal...
Making the Case, Directly: A Messenger at Your Door
When your organization’s mail arrives in someone’s home, that package is an emissary for your cause. It has a very brief opportunity to tell your story.