With over 13 years of experience in marketing and analytics, Meghan is known for delivering impactful results reports for the direct response team, coupled with strategic program analysis. She excels in conducting comprehensive data analysis, which serves as the foundation for developing actionable strategies for acquisition, upgrade, additional giving, and renewal direct response campaigns. Beyond reporting on key performance metrics, Meghan demonstrates exceptional planning and execution abilities in crafting detailed acquisition and appeal list strategies. She has a knack for identifying promising test files and refining selections, maximizing response rates while minimizing list costs.

Background

Meghan’s previous roles include associate director for marketing and automation for the College of Liberal and Professional Studies at UPenn, marketing project manager at USI Affinity, and account and digital coordinator at Schultz & Williams.

Nonprofit Experience

• Children’s Wisconsin Foundation
• Cardinal Glennon
• Cincinnati Children’s

Education