As a member of the Schultz & Williams direct response team, Krista focuses on account management and client success for membership and annual giving programs. Her responsibilities include campaign planning and execution, managing client relationships, driving overall fundraising strategy, and high-level program analysis for membership and fundraising clients.
Before joining Schultz & Williams, Krista was the membership manager at Georgia Aquarium. Krista spearheaded all membership initiatives, oversaw renewal and acquisition campaigns, and managed the onsite member services team. Prior to this, Krista served as the Assistant Manager of Group Sales at Georgia Aquarium, overseeing all birthday party sales, the Sponsored Education Admissions (SEA) application, and group sales administration.
Recent S&W Clients
- Cornell Lab of Ornithology
- National Aquarium
- New England Aquarium
- Oakland Zoo
Bachelor’s Degree in Literature, Media, & Communication – Georgia Institute of Technology