Betsy Murray

Senior Consultant


Betsy brings more than 20 years of experience in nonprofit development and fundraising, with expertise in membership, annual giving, and mid-level strategies.

With extensive experience in both development operations and philanthropic marketing, Betsy is highly qualified to provide a full range of consulting services, including program assessments, strategic planning and multi-channel direct response campaign planning and implementation.

Betsy works with clients to help them evaluate their current program(s), set achievable goals, and develop practical strategies designed to reach sustainable success. She is committed to a strong partnership with every client, developing customized, creative plans that fit each organization’s unique needs and resources.

Betsy currently oversees membership, annual and mid-level giving programs for clients in the conservation sector, including National Aquarium, Shedd Aquarium, New England Aquarium, Conservation Society of California / Oakland Zoo, and Toledo Zoo & Aquarium. She brings her real-time experience in philanthropic marketing to benefit all her clients and ensure a holistic approach to developing successful fundraising strategies.

Prior Experience

Before joining S&W in 2014, Betsy was director of membership and annual giving at the National Constitution Center, where she oversaw the membership program from its grassroots beginning through its growth to a robust base of loyal supporters. With prior work in government offices, Betsy brings more than 21 years of experience in public service and the nonprofit sector, helping diverse clients fulfill their dynamic missions.

Client Experience

  • National Aquarium
  • New England Aquarium
  • Shedd Aquarium
  • Toledo Zoo & Aquarium
  • Conservation Society of California
  • Woodland Park Zoo
  • Audubon Nature Institute
  • The Nature Conservancy
  • Natural Lands
  • Chautauqua Institution


Bachelor’s Degree in Political Science – Allegheny College