With more than 25 years of communications and membership experience, Becky provides specialized skills and relevant expertise to S&W’s high-profile, membership-based direct response clients. She is proficient in executing exhaustive data analyses to inform actionable strategy for acquisition, upgrade, additional giving and renewal direct response campaigns.
In addition to reporting on key performance metrics, Becky plans and executes detailed acquisition and appeal list strategies, including identifying strong new test files and honing selections to maximize response while minimizing list costs.
Becky’s previous roles include director of membership and annual giving for the Greater Los Angeles Zoo Association, membership manager at Pacific Science Center (Seattle, WA), marketing communications manager for Central City Association of Los Angeles, communications coordinator for Downtown Marketing Council of Los Angeles and public relations assistant for the Biltmore Hotel (now Millennium Biltmore Los Angeles).
The Cornell Lab of Ornithology
The Planetary Society
Zoo and Aquarium Consortium
Bachelor’s Degree in Journalism, University of Southern California