Alison Gu
Director of Client Accounts
Overview
As a member of the Schultz & Williams direct response team since 2019, Alison is responsible for providing strategic leadership for clients’ annual giving, acquisition and mid-level direct response campaigns.
Her responsibilities include leading strategy discussions for individual fundraising campaigns, as well as long-term growth strategies, ensuring all programs align with organizational goals and priorities; reviewing and editing copy for effective messaging and adherence to direct response best practices; providing oversight for integrated fundraising programs across multiple programs and giving channels; and providing quality assurance across all client deliverables and recommendations.
Alison has worked with nonprofit clients in a number of sectors including healthcare, social justice, rescue and relief services, conservation, and higher education.
Background
Alison brings over a decade of experience in the nonprofit fundraising sector. Prior to joining Schultz & Williams, Alison worked in the Development Office of the Philadelphia Museum of Art, where she assisted the Individual Giving team in all stages of cultivating, soliciting, and stewarding major gifts to the museum.
Alison has also worked in the Institutional Advancement Office of the University of Pittsburgh, and has hands-on experience working and volunteering with nonprofit arts organizations both in Pittsburgh and Philadelphia.
Sample Client Experience
- American Rivers
- Archbold Biological Station
- Children’s Wisconsin Foundation
- Cincinnati Children’s Hospital Medical Center
- Fox Chase Cancer Center
- International Campaign for Tibet
- Temple Health
- Lewis Katz School of Medicine
- Share Food Program
- SSM Health Cardinal Glennon Children’s Foundation
Education
Bachelor of Arts in Chinese Language – University of Pittsburgh