Natural Lands, the region’s oldest and largest land trust, operates in eastern Pennsylvania and southern New Jersey to conserve open spaces, protect nature, and connect people with the outdoors. The organization’s core mission is driven by the principles of “Lands for Life” and “Nature for All.” Through decades of successful conservation work, Natural Lands has built a reputation as a trusted steward of the land, helping communities preserve vital natural areas for future generations.
Highlights
Look Internally
Elevate Messaging
Strategy for Growth
The Challenge
In addition to strategically integrating philanthropy into its planning, Natural Lands was also seeking to leverage a period of exceptional growth. The COVID pandemic had created a surge in visitors to the organization’s preserves and Natural Lands was looking for both technological and messaging solutions to convert visitors to members. In light of that growth and with a campaign on the horizon, the effective deployment of Development staff was another key consideration. Refreshing the membership model also had become a priority—including members benefits, renewals and fulfillment. The organization was also reflecting on how to position its case for support relative to larger cultural issues and audience interests.
The Solution
S&W recognized the strong and vibrant culture of philanthropy already present among the board, leadership and staff of Natural Lands. With that in mind, the recommendations were centered on growing a fundraising infrastructure that would rise to meet that culture and create strategies for donor pipeline development that would match the aspirations of the organization. Staffing recommendations which redeployed staff to operational needs and prioritized individual giving supported and maintained Natural Lands’ relationship-centric approach to fundraising.
Digital strategies were designed to activate the collection of preserve visitor information, strengthen tactics and messaging for member conversion, and improve email communication platforms. To address the membership program, S&W conducted member surveys and applied the outcomes to fine-tune membership, annual giving, and upgrade messaging.
Explore Our Latest Work
Building on this initial work with Natural Lands, we continued our partnership by providing essential strategic counsel and staffing support to strengthen their fundraising operations. Learn more about how we helped expand their donor engagement and operational capabilities in our latest case study here.
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