Mission Kids is a non-profit organization providing multidisciplinary care to alleged victims of sexual and physical abuse. Mission Kids joins a nationwide network of child-focused care facilities designed in accordance with standards established by the National Children’s Alliance and the U.S. Department of Justice. Their mission is achieving healing and justice for victims of child abuse by providing collaborative services, advocacy, leadership, and education.


Long-term Planning

This marked the third time Mission Kids and S&W partnered to conduct a strategic planning initiative. Upon completion of the implementation of their last strategic plan, Mission Kids was ready to map out a strategy for their next five years.

Vision for Growth

S&W led a comprehensive process that provided a clear plan to guide Mission Kid’s growth trajectory for the next five years. The focus of the project was to build off the organization’s many strengths as well as the momentum generated from the implementation of their previous plan that S&W led.

Shared Ownership

S&W brought decades of strategic planning experience to Mission Kids to deliver the most extensive plans possible. We guided them by focusing on a diverse range of voices to generate shared ownership of the final plan.


The Challenge

Mission Kids continually seeks to strengthen its role as a model child advocacy center by extending its impact beyond the borders of Montgomery County and helping advance support in profound ways. They have advanced in both service delivery and reputation while responding to the increase in demand for forensic interviews, family advocacy, on-site therapy, prevention education, and support for other centers. As the organization plans to open a satellite office in Pottstown, PA to increase access and equity of its services, a comprehensive three-to-five-year Strategic Plan was put into action to expand the organization’s mission and define its next chapter.

The Solution

A Strategic Planning Committee of Board members and staff leaders was formed to steer the decision-making throughout the planning process. Schultz & Williams served as a convener, facilitator, strategic thinker, and researcher. The planning process involved a close study of the organization’s history, organizational structure, programs, and fundraising efforts. Board, staff, and external stakeholders were engaged throughout the process to collect a diverse range of perspectives. This resulted in identifying five strategic goals for Mission Kids to focus energy on and to rally around. The final roadmap drew out a detailed plan of action to achieve each one and jumpstarted its implementation. During the process, the organization’s first vision statement was crafted, its mission statement reconfirmed, and a set of core values developed based on the authentic character of the organization and the principles it stands behind.

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