CASE STUDY

Habitat for Humanity Philadelphia

Habitat for Humanity Philadelphia is an independently chartered affiliate of Habitat for Humanity International (HFHI), the largest nonprofit homebuilder worldwide. Locally, their mission is to transform the lives of Philadelphia residents by building and repairing homes for families in need. Their vision is a city in which all Philadelphians can live in safe, affordable homes and achieve the strength, stability, and independence they need to build a better life for themselves and their families.

Highlights

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Vision for Future

Initially HFHP was seeking a partner to assist with the roll-out of the public phase of their campaign. After receiving a surprise gift from MacKenzie Scott, and meeting our goal for the campaign, we provided additional post-campaign planning to HFHP.

Elevating Donor Capacity

HFHP’s initial objective was to raise $5M through the “We Build Together Campaign.” The goal was to elevate their capacity to deliver innovative solutions for Philadelphians to achieve strength, stability, and self-reliance through shelter.

Ensuring Sustainability

S&W developed a comprehensive plan for the public roll-out of the campaign. In addition, our team provided a full development assessment which included analysis/modeling and staffing recommendations for sustaining and building fundraising post-campaign.

The Challenge

The “We Build Together Campaign” was ready for the public launch with an event and a direct mail campaign, however; the CDO did not have the bandwidth to fully develop a comprehensive plan. When the Campaign received a windfall gift, S&W needed to help HFHP refocus fundraising efforts and reevaluate the staffing model.

The Solution

S&W provided the accountability and structure for the Director of Development to see the campaign to the finish line ($5.2M raised of the $5M goal was realized six months early). Additionally, we recommended other services, including Direct Response for a tailored sustainer approach as well as Data Analytics for optimizing the use of SalesForce. Ultimately, S&W’s modeling and donor search reports and strategies brought HFHP’s team into a new era of gift processing procedures and provided a staffing plan to sustain the campaign success.

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