Highlights
Expansion & Execution
Grace had no historical fundraising platform or history of major gifts. They were looking to embark on a capital campaign to offset the costs associated with a large facility expansion and help with creating a system for executing the campaign.
Campaign Analysis
The goal of this study was to analyze Grace’s readiness for a capital campaign, advise on how to execute the plan and test the current case for support with stakeholders.
Campaign Readiness
S&W provided expertise in creating a platform for ongoing development & fundraising success and fine-tuning their campaign strategy – specifically focused on how to engage different groups of stakeholders.
The Challenge
Grace only utilizes one staff member (a Development Director) for internal fundraising efforts and special events fundraising. The organization has fierce competition with other continuing care communities in the region with overlapping stakeholders and donors.
Grace, as a new organization does not yet have the brand awareness required for large-scale fundraising/marketing efforts. Additionally, continuing care communities do not have the same philanthropic pull as other social service sector organizations, making the value proposition difficult to articulate.
The Solution
S&W provided a comprehensive plan to develop a functioning and efficient Development Department with two key staff members. The Development Department would create the foundation for successful individual donor giving, major gifts development and acquisition, corporate sponsorships, event fundraising, and a new planned giving program. The external feasibility study revealed that the capital campaign should expand to incorporate a phase of the project that would directly impact residents at both the Rockhill and Lutheran communities to entice participation from both communities.
It also revealed the need for increased brand awareness internally and externally. A project was subsequently added to the campaign project as a result of this study. S&W proposed a series of town hall meetings to bring residents up to speed on the project and gain their support and enthusiasm. Additionally, streamlined suggestions were provided to create a thorough and attractive case for support to be used in fundraising efforts.
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