Society for Industrial and Applied Mathematics (SIAM)

The Society for Industrial and Applied Mathematics (SIAM) brings together applied mathematicians, computational scientists, engineers, educators, and industry professionals to advance research and practice in mathematics solving real world problems. It publishes peer-reviewed journals and books, hosts conferences, and runs programs ranging from student chapters and summer schools to science policy fellowships and a robust prize and awards program.

Through its mission—advancing applications of mathematics and computational science, promoting new methods, and enabling the exchange of ideas—SIAM plays a critical role in bridging theory and practice.

Highlights

>

Qualified Corporate Pipeline

Delivered a targeted list of high-potential sponsors aligned with SIAM’s mission and their program, the M3 Challenge.



Tailored Engagement Strategy

Created specific outreach strategies and recommendations, including messaging by industry and CSR focus.

Z

Enhanced Sponsorship Benefits

Proposed meaningful sponsorship benefits and engagement strategies to increase sponsor visibility, encourage customization, and improve retention and growth over time.

The Challenge

As the M3 Challenge expanded in visibility and scope, SIAM recognized the need to strengthen and diversify its sponsorship base. Internal stakeholders saw the potential to grow corporate support and identified the need to build a qualified sponsorship pipeline, enhance corporate engagement, and elevate the visibility of M3 Challenge’s mission-driven impact. SIAM also sought recommendations on a sponsorship benefit structure that would attract a diverse group of supporters and maximize engagement to ensure future growth.

“Schultz & Williams was exactly the support we needed to get this project off the ground! They listened to our needs as an organization and displayed high levels of communication, strategic thinking, and creativity throughout the project. Lindsay was a delight to work with, and her thoroughly researched prospecting and follow-up recommendations have truly set us up for success! ”

-Abby Addy, Director of Development and Corporate Relations

The Solution

Schultz & Williams (S&W) partnered with SIAM to deliver a targeted and strategic corporate sponsorship prospect pipeline and strategies for growing future sponsorship support. The work included:

Prospect Identification & Qualification: Developed a robust, qualified prospect list focused on revenue potential and alignment in key areas including: mission, industry and corporate reach. Prospects were prioritized based on their alignment and revenue potential, allowing the team to focus future outreach efforts on targets with the highest likelihood of success.
CSR Research & Areas of Alignment: Conducted and presented corporate social responsibility research that identified key focus areas and alignment opportunities for engagement. Identified CSR trends in the prospect research to inform outreach and tailor prospect approach.
Sponsorship & Prospect Outreach Recommendations : Based on research findings, developed a tailored assessment and recommendations for top-tier prospects, including a strategic approach, potential funding opportunities, and suggested sponsorship amounts. Performed relationship mapping to enhance both existing and potential connections
Marketing & Benefit Structure Recommendations: Proposed enhancements to sponsorship and benefit structure and engagement strategies designed to cultivate new relationships and strengthen long-term corporate partnerships.

Powering Missions That Matter, StaffSolutions, ElevateNP & ElevatePG are trademarks of Schultz & Williams.

Privacy Policy Terms of Use

Contact us