Overview
Meghan, based in Atlanta, GA, joined Schultz & Williams in September. She has more than two decades of advertising, marketing, and direct response experience and has, for the past twelve years, led multichannel fundraising and awareness building programs for a rich array of nonprofit partners throughout the country.
While her expertise includes DRtv, CTV, radio, outdoor display, digital and direct mail campaigns to acquire and maintain a diverse pool of high-value donors and sustainers, her true passion is the analytics behind the strategy, ensuring that her team’s recommendations are performing at maximum pace, and ready to make swift and informed corrections when they are not.
In addition to managing a robust book of business at her previous agency, she also tackled new business development and marketing, increasing her team’s overall reportable gross revenue by 64%. She also developed and grew an information sharing series of webinars that gave clients and prospective clients alike a deep dive into various trends, analytics, upcoming projects and potential market disruptions. She feels strongly in the power of sharing knowledge as a means to benefit all organizations, large and small.
Prior Experience
Prior to following her heart and directing her career towards the social good sector, she spent over a decade gaining direct marketing knowledge and experience in the travel, hospitality and retail industries, working with corporations like Wells Fargo, AT&T, and Volkswagen on their advertising, awareness, and lead generation programs.
Recent S&W Projects
- International Campaign for Tibet
- National Aquarium
- New England Aquarium
- Woodland Park Zoo
Education
- Bachelor’s Degree in Architectural Historic Preservation – Savannah College of Art and Design
- Master’s Degree in Management of Nonprofit Organizations – The University of Georgia