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After beginning a new direct mail program that started off strong, they began experiencing lackluster acquisition results due to limited list segmentation and graphic design that needed to be improved and resheshed. Good Shepherd was also spending too much money acquiring new donors and not recouping its investment in a timely manner.
Good Shepherd looked to S&W Direct to help reinvigorate its direct mail program.
Schultz & Williams Approach:
New strategies are continuing to evolve, such as creating a mid-level giving club, adding a renewal mailings and finding additional opportunities to cultivate donors.
Good Shepherd’s success exemplifies S&W Direct’s ability to take a mediocre direct mail program and turn it around.
Schultz & Williams is a national consulting firm based in Philadelphia providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services.