Before You Send An Email...
June 2010

Here at Schultz & Williams, we have an extensive review process before anything goes to print – with check points (and multiple reviewers) from first draft art through bluelines to laser review. There are always numerous sets of eyes looking for different items on a printed piece; printing is expensive and we don’t want any mistakes!

But what about reviewing email?

The same level of scrutiny and careful proofing should be applied to emails, and there are a few extra items you may not be accustomed to scrutinizing in your publications (e.g., hyperlinks).

To help, S&W has put together a handy checklist that should be reviewed (preferably by several different people) each time you send out an email. The same goes for any new landing pages you put up on your website.

Of course, if S&W is helping you put together an email or web campaign, we’ll make sure to check all of these too!

Click here to download the guide.

Schultz & Williams is a national consulting firm based in Philadelphia providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services.