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October 2011 – Schultz & Williams (S&W) has been retained by the Woodlynde School in Strafford, PA to conduct multi-faceted marketing research.

Woodlynde is the largest and one of the oldest private college preparatory schools in the Philadelphia region for students in grades one through twelve with learning differences. Through multi-sensory teaching and learning programs, experienced teachers help students develop a repertoire of learning strategies that work for them. Students are taught to be creative thinkers and problems solvers and enjoy a full complement of support services, extra-curricular activities and sports to ensure a successful and well-rounded education. One hundred percent of Woodlynde’s students go on to college.

The School is currently engaged in a strategic planning process to move its mission forward and take its history of success to new heights. Today’s economic climate and increasing competition with other private (and public) schools in the marketplace is reason to take a hard look at the School’s current marketing and communications strategies and measure their effectiveness in reaching prospective students and their families with compelling call-to-action messages.

Over the next few months, Schultz & Williams will conduct three research initiatives, which consist of structured group interviews with staff and faculty; competitor benchmarking studies; and focus groups with professional, parent and alumni groups. We will attempt to answer many marketing-related questions including:

  • Is Woodlynde’s mission and role clearly understood?
  • What are Woodlynde’s most competitive attributes?
  • How is Woodlynde School perceived by its target audiences and professional partners?

Schultz & Williams’ marketing team is working closely with Woodlynde’s staff and administration to ensure their communications plans are fully integrated with the School’s strategic planning process.

Schultz & Williams is a national consulting firm based in Philadelphia providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services.