May 2012 — Schultz & Williams (S&W) announced today its newest client, Human Rights Watch — one of the world’s leading independent organizations dedicated to defending and protecting human rights around the globe. Human Rights Watch has its headquarters in New York City and offices in 14 locations around the world.

Established in 1978, Human Rights Watch focuses international attention where human rights are violated, gives voice to the oppressed and holds oppressors accountable for their crimes. Through its rigorous, objective investigations and strategic, targeted advocacy, Human Rights Watch builds intense pressure for action and raises the cost of human rights abuse.

Schultz & Williams will work with Human Rights Watch as its direct marketing partner. Over the next year, S&W will develop and execute the Human Rights Watch direct marketing fundraising program with creative packages and strategic mail plans to improve current response rates, develop a more robust monthly giving program, and boost donor upgrades to generate more income, identify larger gift prospects and increase the organization’s major gift prospect pool.

“We are inspired by Human Rights Watch’s dedication and unwavering efforts to safeguard human rights and effect positive change throughout the world,” said Jessica Harrington, senior vice president of Schultz & Williams. “We are excited about this opportunity to help Human Rights Watch achieve its direct marketing goals, strengthen and elevate its presence in the marketplace and build a stronger foundation upon which to continue building its base of support.”

Schultz & Williams is an industry leader and national consulting firm based in Philadelphia providing integrated development, planning and marketing services to nonprofit organizations, along with strategic, creative and production services for S&W’s award-winning multi-channel direct marketing campaigns.